Our Story

As a young African-American boy growing up in North Philly, Robert Williams thought the only two paths to real success were to become an athlete or an entertainer. Transferring to SCH and taking classes in the school’s Center for Entrepreneurial Leadership (CEL) opened his eyes to a different path. Robert described it as “like walking into Narnia- I went into a whole different world.” For his CEL project, Robert developed his own clothing line named REINE (which stands for Rare Eminence Ignites New Excellence) with a mission to show the African-American youth that They can achieve success in other areas, along with sports and entertainment, by pursuing careers in the arts, entrepreneurship, activism, education, medicine, and more. He’s a model example of his own brand; Robert earned a full scholarship to his dream school, Hult International School of Business, where he is now pursuing his newly discovered passion for business.